Blog on Erik MacKinnon | AI-Native GTM Operator

What if you could just talk to your CRM?

Sat, 28 Mar 2026 20:29:40 +0000

You can just build things… like a realtime chat with your CRM. One of my weekend projects was “ship something with gpt-realtime-1.5”, because, as weird as it seems to people I share it with, I talk to my computer a lot now.

Can’t speak (ha!) for you but me, I use voice a ton. Mostly it’s one-way, with me just talking instead of typing so I can brain dump or give instructions or whatever without having to type so much.

Stop Applying. Start Building. Your Next Job Will Find You.

Thu, 12 Mar 2026 08:00:00 +0000

Want a job with one of the AI majors? Thomas Ricouard and his Codex Monitor app is a textbook demo of how to make it happen:

As you know (you DEFINITELY KNOW by now) pretty much all knowledge work has evolved thanks to the new technical tools that have sprung up over the past 3-4 years.

Accept it: if you work in tech, or you work with a computer AT ALL, you are now confronted with two choices:

AI didn't cause "do more with less," but it timed it perfectly

Wed, 11 Mar 2026 08:00:00 +0000

Feeling that “do more, with less” yet? Came across this article from The Wall Street Journal along today and it’s no surprise. Candidly, I’m not 100% convinced AI has more to do with this than layoffs. Why?

In my experience with downturns in tech, which tend to spray out into the B2B space at large, this is pretty common.

-> Workloads are forever increasing
-> People get laid off to preserve runway or cash
-> Their workload gets moved to the survivors
-> Continue cycle until new hires can be made

ONE API call to crawl any site?! Here's what I'd do with it...

Tue, 10 Mar 2026 08:00:00 +0000

Our friends at Cloudflare just shipped the cleanest way to programmatically read any page on the web with their new /crawl endpoint. This is both awesome AND inexpensive. There is zero reason for any given page on a B2B website to be “unoptimized” any longer.

Awesome ship Cloudflare thank you! I especially love how you can crawl with authentication. That opens up some interesting “internal” scrape use cases as well as getting at stuff that is behind authwalls to pass to agents.

You can just build things now

Sun, 08 Mar 2026 08:00:00 +0000

You can just build things… like a LLM Council app in SwiftUI that helps you co-think with up to six different LLM providers at once:

What a time to be alive!

Why build this, you might ask?

Well, for me, I do a lot of “co-thinking” exploration with LLMs. My process for this used to be:

"1 million context?" eh? The longer your agent runs, the dumber it gets

Fri, 06 Mar 2026 08:00:00 +0000

The longer you use your agent, the dumber it gets.

Why? Context rot.

The fine folks at OpenAI just dropped another heater with GPT-5.4, which I personally think kicks ass. AND it shipped with a 1M token context window.

This is a massive amount of context, a problem I posted about a couple of days ago when it comes to autonomous workers not having enough of it.

So, sounds great for autonomous agents right? Load up the whole codebase, the full customer history, every document.

Your agent forgets tasks, but not in order. And it's a huge f'ing problem

Tue, 03 Mar 2026 16:49:50 +0000

Imagine a workforce with unlimited capabilities, but complex projects cause them to become forgetful about some or all of their tasks. This is today’s agents, which, as context fills, tend to become more and more forgetful.

To make matters worse, these autonomous workers don’t forget tasks in series, where they can just be woken to pick things up.

This isn’t a bug in openclaw, or whatever you’re using. It’s a fundamental property of how transformer attention works.

Now... not "How?"

Tue, 25 Apr 2023 12:02:00 +0000

It’s a simple phrase, isn’t it? “Now, not how.”

Yet these three words can be something special in the right hands. A spark that ignites the bias for action.

A recent post by Dennis Geelen starting wtih “If you had 24 hours to make $1000, you wouldn’t…” got me thinking on this; it’s worth sharing a note.

I first heard this catchy phrase via Noah Kagan. I don’t know him personally, but I respect his work ethic from afar. If there’s one thing he doesn’t seem to do, it’s wait.

Book Notes: The JOLT Effect

Mon, 24 Apr 2023 12:02:00 +0000

Hi! Today, I’m sharing my book notes for The JOLT Effect by Matt Dixon and Ted McKenna.

Note: this isn’t a review… it’s all of the notes that I made. So, it’s long (almost 2000 words).

I recommend that any salesperson, sales manager or revenue leader pick this up and give it a read. It’s well-researched, and has some great ideas to ponder and observe in your organization. On the downside, I felt the book tailed off halfway through and I didn’t get much out of the latter bit personally.

So... you think you're on a "team," eh?

Fri, 21 Apr 2023 19:37:00 +0000

At your company, do you have a “marketing team?” Or a “sales team?”

If you work in B2B, you probably have both, at least in some capacity.

But… do you? Do you actually have a marketing or sales team?

No, I’m not being pedantic. Sit back and think about the “team” you’re on now.

Are you a team? What is a “team,” anyway? Let’s go ask the dictionary:

Team: a number of persons involved in some joint action.

Unsolicited Insights Episode 01: Sift Healthcare

Fri, 14 Apr 2023 22:38:00 +0000

Introducing… Unsolicited Insights! Episode 1: Sift Healthcare

Being on sabbatical gives me some more time to create content. Since I truly enjoy researching B2B companies, reverse engineering their demand, marketing and sales processes and all of that, I figured I’d share in public.

Relax – this isn’t going to be a “teardown” as I hate those. Instead, I’m going to show you some of my research process as I look through a company, their revenue strategy, how it’s being executed, what sales and marketing looks like, and more.