These are my notes for “The JOLT Effect” by Matt Dixon and Ted McKenna. This isn’t a review, it’s my notes. So… it’s long. Enjoy!

Do you work on a team? In my experience, in B2B, many think so. They’re mistaken. It’s a costly problem in revenue organizations.

In this series, I’m going to show you some of my research process as I look at a company, their revenue strategy, how it’s executed, and more.