You can just build things… like a realtime chat with your CRM. One of my weekend projects was “ship something with gpt-realtime-1.5”, because, as weird as it seems to people I share it with, I talk to my computer a lot now.

Can’t speak (ha!) for you but me, I use voice a ton. Mostly it’s one-way, with me just talking instead of typing so I can brain dump or give instructions or whatever without having to type so much.

And I was sitting here thinking one day, what if I could just talk to HubSpot to make changes while I’m doing other work? As if I had an employee sitting beside me?

Well, I scratched that out today and whipped it up:

Right now it’s pretty basic:

-> connects to gpt-realtime-1.5 via the OpenAI API

-> connects to HubSpot via the developer API

-> includes a slim pack of objects (contact, company, deal) as well as a slim pack of properties to avoid unnecessary context flooding and costs

-> contains limited write access (just notes for now) to test writing

Now that I’ve got this scaffolded I’m going to update it with instructions so you can install it on your own machine, with your own keys, and publish it to github.

Will anyone ever use it? I have no idea and nor do I care.

I will use it. I have certain use cases this is perfect for.

One example is cleaning up our self-serve deals that are created by automations when a transaction takes place.

I’m a revops nerd, I like line items on my deals. But it’s tough to add them programmatically since we have a LOT of skus at Wynter due to the different combinations of seniorities, the number of participants per test, the test type, and more.

Now I can just fire this up and talk through the adding of line items to deals missing them while I’m working on something else.

I can also:

-> review deals while I’m out for a walk and converse about them

-> leave notes and tasks for the team in contacts / companies / deals

-> review or edit properties

-> trigger workflows in hubspot or even externally (like switching on an email sequence in Unify which is controlled by a custom property trigger)

-> the sky is the limit

YOU CAN JUST BUILD THINGS. What a time to be alive!

What would you ask your CRM if you could??