In this series, I’m going to show you some of my research process as I look at a company, their revenue strategy, how it’s executed, and more.
Unsolicited Insights Episode 01: Sift Healthcare
Hi! I’m Erik MacKinnon — Head of Revenue at Wynter, career entrepreneur, and an AI-native GTM operator building agentic systems that make B2B revenue engines go faster.
These days I’m in the skunkworks designing AI-native GTM systems – agentic workflows, autonomous agents, LLM-powered revenue operations – and writing about what actually works when you put this stuff into production.