Do you work on a team? In my experience, in B2B, many think so. They’re mistaken. It’s a costly problem in revenue organizations.
So… you think you’re on a “team,” eh?
Hi! I’m Erik MacKinnon — Head of Revenue at Wynter, career entrepreneur, and an AI-native GTM operator building agentic systems that make B2B revenue engines go faster.
These days I’m in the skunkworks designing AI-native GTM systems – agentic workflows, autonomous agents, LLM-powered revenue operations – and writing about what actually works when you put this stuff into production.
Unsolicited Insights Episode 01: Sift Healthcare
In this series, I’m going to show you some of my research process as I look at a company, their revenue strategy, how it’s executed, and more.