Your revenue team's tribal knowledge is about to become a huge liability

Sat, 25 Apr 2026 18:50:04 +0000

The more I work to speed up Wynter’s GTM process, the more I realize it’s not ready for agents if it only exists in Slack, Notion, HubSpot, and people’s heads.

Every revenue team needs a repo.

Not necessarily a codebase.

A repo in the operating sense: versioned, reviewed, testable, and clear enough that an agent can pick up a workflow without immediately making a mess.

Engineers and developers learned this ages ago.

Revenue-Operations on Erik MacKinnon | AI-Native GTM Operator

Your revenue team's tribal knowledge is about to become a huge liability