It's a simple phrase, isn't it? "Now, not how." Yet these three words can be something special in the right hands.
These are my notes for "The JOLT Effect" by Matt Dixon and Ted McKenna. This isn't a review, it's my notes. So... it's long. Enjoy!
Do you work on a team? In my experience, in B2B, many think so. They're mistaken. It's a costly problem in revenue organizations.
In this series, I'm going to show you some of my research process as I look at a company, their revenue strategy, how it's executed, and more.